Definition: A creative group technique to stimulate ideas

Example: Doyle and his two co-workers spent most of the day brainstorming a name for the client’s new biscuits. The best they could come up with was “Yummies’. They did manage to eat all the samples though.


Iddy’s not sure if  brainstorming is a true idiom, or simply a term, but it confused the heck out of him, so here we go…

It was coined by advertising executive Alex F. Osborn in the 1950s. It was a technique he pioneered when he realised individuals were not coming up with many ideas within his agency. Throwing them together in a room, probably with lots of coffee, yielded far more creative ideas.

He had four components to create the perfect brainstorming session:

  1. QUANTITY. The more ideas, the better
  2. NO CRITICS. There is no such thing as a bad idea at the session.
  3. BE WILD. Encourage crazy thinking
  4. COMBINE TO IMPROVE. Throw ideas together to see if they can complement each other.

Now sit back and watch the creative lightning rain down from the heavens!

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